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maisonblockGrowth Lab
Shop designs Discuss your growth plan

Convert Shopify builds and conversion

A Shopify store that makes buying easy.

Custom builds and redesigns, or focused work on the pages that decide a sale: product, collection, cart and navigation. Designed for phones first, checked for speed and tested with the apps you rely on.

Discuss your store What you get
Product page anatomyIllustrative
  1. Photos that show the product in use and up close

    Angles that answer questions, zoom that works on a phone, and image files sized to load quickly.

  2. Size and fit help before the choice

    A size guide or fit note beside the size buttons, not hidden on another page.

  3. An add-to-bag button that stays in reach

    It stays close as people scroll, and shows clearly that the item went in.

  4. Delivery and returns stated up front

    Costs, timing and the returns window shown before checkout, not discovered in it.

  5. Fast on a phone connection

    Page weight, scripts and apps checked on a phone connection, not only on office wifi.

The problem

Visitors arrive, look around and leave, often because the store makes buying harder than it should be.

We build on Shopify themes you can edit yourself, and use Maisonblock designs where they fit the store.

What you get.

The core deliverables. The scope confirms which ones your store needs.

  • Store review

    The phone journey, product and collection pages, navigation, speed and apps, reviewed and written up as a priority list.

  • Design and build

    A new store, a redesign or new sections, built on a Shopify theme your team can edit. Maisonblock designs are used where they fit.

  • Product and collection pages

    Photos, size or fit help, delivery and returns details, and merchandising that helps people choose.

  • Speed and app compatibility

    Page weight, image sizes and scripts checked, and conflicts between apps and the theme found and fixed.

  • Testing plan

    Which changes to measure and how: split tests where traffic allows, before-and-after comparisons where it doesn't.

What we'll need from you

  • A Shopify collaborator request. You choose the permissions.
  • Your logo, fonts, photos and any brand guidelines
  • The apps you rely on, and what each one does for you
  • Stores you like, and what you like about them
  • Your Shopify plan, so we know which checkout changes it allows

We never ask for passwords or payment details. Access is requested through Shopify or the platform, and you can remove it at any time.

Optional extras

  • Ongoing conversion work. A monthly cycle of small, measured changes once the store is live.
  • Customizing a Maisonblock design. Adapting one of our sections, blocks or our theme beyond what its settings allow.

How the work is measured.

The measures are agreed in the scope, before work starts. These are the ones we usually start from.

  • Conversion rate by device

    Orders per session on phones and on desktops, read separately.

  • Cart and checkout steps

    Where people drop out between product page, cart and checkout.

  • Speed

    Lab tests while we build, then Shopify's web performance report once real visitors arrive.

  • Average order value

    Whether merchandising and bundles change what people buy together.

Costs that are separate

  • Your Shopify plan, paid apps, premium themes, fonts and stock photos are billed by their providers.

Our fee is quoted per scope, after we understand the work.

Limits we're upfront about

  • What checkout can change depends on your Shopify plan. Many checkout customizations need Shopify Plus, while branding and some settings work on every plan. We tell you what your plan allows before we scope it.
  • We work on an unpublished copy of your theme and publish only when you approve.

Start from a design, or start from a brief.

The Growth Lab sits alongside the Maisonblock catalog. Pick the starting point that fits your store.

Use a Maisonblock design

Interactive sections, product-page blocks and a full theme. Each one runs live before you buy, and you install it yourself.

Shop designs

Have us build from our designs

The website build service: a fixed-scope storefront built around your brand with the Maisonblock designs you choose. It has its own page and price.

See the website build

Scope something custom

Custom builds, redesigns and conversion work, scoped and quoted for your store.

Discuss your store

How a project runs.

The same four steps for every service.

  1. Step 1: Understand

    Your store, offer, numbers and the obstacle in the way. It starts with your project brief, then questions by email or a call.

  2. Step 2: Define

    Priorities, deliverables, timing and price, written into a scope you approve. Nothing starts before that.

  3. Step 3: Build

    We do the agreed work in your accounts, on unpublished themes and drafts first, through access you grant and can remove.

  4. Step 4: Verify and review

    We check the work, show what changed and how it will be measured, and recommend what to improve next.

Scope, access and costs in detail

Shopify builds: questions.

Do I need an existing Shopify store?

No. We can build a new store, or improve the one you have. If you sell on another platform today, say so in your brief.

Will you change my live store?

Only after you approve. We build on an unpublished copy of your theme, share a preview link, and publish when you say yes.

Can you customize a Maisonblock design I bought?

Yes. Its settings cover most needs. Changes beyond them can be scoped as a small project.

Can you change our checkout?

That depends on your Shopify plan. We check what your plan allows before scoping anything, and we won't promise changes it can't support.

Discuss your store.

Send a short brief about your store. We'll reply by email with questions or a suggested next step.

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