Discover Shopify SEO
Shopify SEO foundations that help the right pages get found.
Technical checks come first: can Google crawl and index the pages you care about? Then structure: collections, product pages and internal links that match how people search. Progress is measured in Google Search Console.
- ProductRelaxed linen shirt
- ProductLinen overshirt
- GuideHow to care for linen
- CollectionLinen shirts
- ProductRelaxed linen shirt
- CollectionLinen shirts
- GuideHow to care for linen
- ProductLinen overshirt
The problem
People search for what you sell and find other stores, because Google can't crawl, understand or rank your pages well.
Foundations are a project with an end: fixing how the store is crawled, structured and described. Content is ongoing work: collection copy, buying guides and articles that answer real questions. It builds slowly, and we tell you which one you need first.
What you get.
The core deliverables. The scope confirms which ones your store needs.
Crawl and index check
Search Console coverage, sitemaps, canonical tags, duplicate product URLs, redirects, broken links and pages hidden by mistake.
Site structure
Collections and navigation mapped to what people actually search for.
Product and collection pages
Titles, descriptions, headings, image alt text and on-page copy written for shoppers first.
Internal links and structured data
Links that connect related collections and products, and product and breadcrumb data that is accurate.
Search Console set-up and baseline
Verified properties, submitted sitemaps and a starting point to measure change against.
What we'll need from you
- A Shopify collaborator request, with only the permissions the work needs
- Owner access to Google Search Console, or permission to set it up
- Your priority products and collections
- Any past SEO work, redirects or domain changes
We never ask for passwords or payment details. Access is requested through Shopify or the platform, and you can remove it at any time.
Optional extras
- Ongoing content. Collection copy, buying guides and articles, planned from search demand and written in your voice.
- Change protection. Redirect maps and checks whenever you change URLs, themes or platforms.
How the work is measured.
The measures are agreed in the scope, before work starts. These are the ones we usually start from.
Indexed pages
Whether the pages you care about are in Google's index, and why any aren't.
Impressions and clicks
How often your pages appear in search, and how often people click, by page and by query.
Non-brand searches
Searches that don't include your name. They show whether new people are finding you.
Organic orders
Orders from organic search in Shopify's reports, read over months rather than days.
Costs that are separate
- SEO apps or paid research tools, if the work needs them, are billed by their providers.
Our fee is quoted per scope, after we understand the work.
Limits we're upfront about
- Nobody controls Google's rankings. We don't promise positions, and we don't sell backlink packages.
- Search changes take weeks to months to show. We report what moved and what didn't.
How a project runs.
The same four steps for every service.
-
Step 1: Understand
Your store, offer, numbers and the obstacle in the way. It starts with your project brief, then questions by email or a call.
-
Step 2: Define
Priorities, deliverables, timing and price, written into a scope you approve. Nothing starts before that.
-
Step 3: Build
We do the agreed work in your accounts, on unpublished themes and drafts first, through access you grant and can remove.
-
Step 4: Verify and review
We check the work, show what changed and how it will be measured, and recommend what to improve next.
Shopify SEO: questions.
How long does SEO take?
Google can pick up technical fixes within weeks. Rankings for competitive searches take months and depend on competition and content, so we set expectations search by search, not as one date.
Do you build backlinks?
We don't sell link packages. Paid links risk penalties. We work on what you control: a store Google can crawl, clear structure and pages worth linking to.
Is Shopify bad for SEO?
No. It has quirks, like duplicate product URLs and fixed URL folders, and they can be handled. Most problems come from structure and content, not the platform.
Will you write blog posts?
Only where they help. Content is optional, ongoing work, and we show the search demand behind each piece before writing it.
Discuss SEO.
Send a short brief about your store. We'll reply by email with questions or a suggested next step.