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maisonblockGrowth Lab
Shop designs Discuss your growth plan

Acquire Paid ads and creative testing

Paid ads planned around what a customer is worth.

We start with your margins, order values and repeat purchases. Then we plan the campaigns, creative tests and landing pages that fit those numbers. Spend goes up only when the tracking shows the extra buyers are worth it.

Discuss paid ads What you get
One creative testIllustrative
VariationSignal in testDecision
A Opens on the problem weakest signal In testRetire
B Shows the product in use strongest signal In testKeep
C Leads with the offer mixed signal In testRework
D A new opening, against B Next test
Stage of the test
Three versions of one ad, each with a different opening. Same audience, same budget.The signal comes from purchases, not likes. Bars show which did better, not real figures.B is kept, A is retired and C goes back for rework.Next round: a new opening against B. One question per test.

The problem

You pay for clicks and reach, but you can't tell which ads bring customers worth paying for.

We plan and run ads on Meta (Facebook and Instagram) and Google (Search, Shopping and Performance Max). We would rather do two platforms properly than spread a budget thin across five.

What you get.

The core deliverables. The scope confirms which ones your store needs.

  • Offer and audience research

    Who buys, why they buy, what they compare you with, and which products are worth advertising first.

  • Tracking check

    Shopify purchase events, the Meta pixel and Conversions API, and Google tags, checked so each sale is counted once and by the right platform.

  • Campaign plan

    Account structure, budget by stage, and written rules for when to scale, hold or stop.

  • Creative concepts and test plan

    Hooks, formats and variations, with each test built to answer one question.

  • Landing-page match

    The page an ad sends people to makes the same promise as the ad, and gives a buyer the details they need.

What we'll need from you

  • Partner access to your Meta business portfolio and Google Ads account. We send the request; you approve it.
  • A Shopify collaborator request, with only the permissions the work needs
  • Product costs or margins, plus shipping and returns costs
  • Past results, if you have run ads before
  • Brand assets: logo, product photos and any video

We never ask for passwords or payment details. Access is requested through Shopify or the platform, and you can remove it at any time.

Optional extras

  • Ongoing management. Launches, testing rounds and budget changes within a ceiling you set, with a written review each cycle.
  • Creative production. Static and short video ads made from your photos, footage or a new shoot. Quoted separately, because it depends on what you already have.

How the work is measured.

The measures are agreed in the scope, before work starts. These are the ones we usually start from.

  • Cost per new customer

    What it costs to win a first order, compared with what that order earns you.

  • Contribution after ad spend

    Revenue minus product, shipping and ad costs. This is the number that says whether ads are paying their way.

  • Blended return on spend

    All revenue against all ad spend, so one platform can't take credit for another's sales.

  • New and returning buyers

    Whether ads find new customers, or reach people who would have bought anyway.

Costs that are separate

  • Ad spend is paid by you, directly to Meta or Google. It is never part of our fee.
  • Creative production, stock media, apps and paid tools are quoted or billed separately.

Our fee is quoted per scope, after we understand the work.

Limits we're upfront about

  • Results depend on your offer, prices, margins and demand, and on how the platforms deliver ads. We don't promise a return on ad spend.

How a project runs.

The same four steps for every service.

  1. Step 1: Understand

    Your store, offer, numbers and the obstacle in the way. It starts with your project brief, then questions by email or a call.

  2. Step 2: Define

    Priorities, deliverables, timing and price, written into a scope you approve. Nothing starts before that.

  3. Step 3: Build

    We do the agreed work in your accounts, on unpublished themes and drafts first, through access you grant and can remove.

  4. Step 4: Verify and review

    We check the work, show what changed and how it will be measured, and recommend what to improve next.

Scope, access and costs in detail

Paid ads: questions.

Do you pay for the ads?

No. Spend stays on your card, in your own ad accounts. We plan and run campaigns inside the budget ceiling you set.

How much should we spend on ads?

It depends on your margins and what a customer is worth over time. The plan starts with a testing budget and sets a rule for when more spend makes sense.

Can you work in our existing ad accounts?

Yes. We work in your accounts through partner access, so the history, audiences and data stay yours.

Do you make the ads too?

Concepts and test plans are included. Producing finished creative is optional and quoted separately, because it depends on the photos and footage you have.

Discuss paid ads.

Send a short brief about your store. We'll reply by email with questions or a suggested next step.

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