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maisonblockGrowth Lab

Choose the service that fits the problem.

Four core services, plus the supporting work that connects them. Start with the problem you have now.

The four core services.

Each one solves a different problem. Each page lists the deliverables, what we need from you and how the work is measured.

Acquire

Paid ads and creative testing

You pay for clicks and reach, but you can't tell which ads bring customers worth paying for.

  • Offer and audience research
  • A tracking check before any spend
  • Campaign plan with rules for scaling or stopping
  • Creative concepts tested one question at a time

Paid ads in detail

Discover

Shopify SEO

People search for what you sell and find other stores, because Google can't crawl, understand or rank your pages well.

  • Crawl and index checks
  • Collections mapped to real searches
  • Product and collection page improvements
  • Search Console set-up and a baseline

Shopify SEO in detail

Convert

Shopify builds and conversion

Visitors arrive, look around and leave, often because the store makes buying harder than it should be.

  • Store review with a written priority list
  • Custom builds, redesigns or new sections
  • Product and collection pages that help people choose
  • Speed and app-compatibility checks

Shopify builds in detail

Retain

Lifecycle email

Most first-time buyers never order again, and nothing in the store invites them back.

  • Welcome series
  • Abandoned checkout reminders
  • Post-purchase follow-up
  • Win-back for customers who went quiet

Lifecycle email in detail

Supporting work that connects them.

These aren't separate departments. They make the four services work, and they can be part of any scope.

Growth audit

A scoped review across ads, store, email and search that ends in a written priority list. A good first project if you're not sure which service you need.

Ask about an audit

Conversion testing

Split tests and before-and-after comparisons, planned so each one answers a question.

Measurement and tracking

Pixels, Conversions API, Shopify events and Search Console set up so the numbers agree.

Creative testing

A steady cycle of new ad concepts, each one tested against the current best.

A sensible order to work in.

Every store is different, and the scope says what comes first for yours. This is the order we start from.

  1. Measure first

    If sales aren't tracked properly, every other decision is a guess.

  2. Fix the store

    Sending paid traffic to pages that don't sell wastes the spend.

  3. Bring the right visitors

    Ads scale once tracking and pages are ready for them.

  4. Keep the buyers

    Email turns first orders into repeat customers.

  5. Grow search over time

    SEO foundations early, then content once it can pay off.

Not sure which service you need?

Describe the problem in your brief. We'll suggest where to start, or a growth audit if it isn't clear yet.